UFC President Dana White Says The Company Is Worth $7 Billion Following Deal With ESPN

Dana White Reveals That UFC is worth $7 billion.

UFC President Dana White recently sat down and spoke with Tony Robbins. During the interview Dana discussed the recent deal television deal between the UFC and ESPN, which is for five years and $1.5 billion. He also added that after the company is worth $7 billion now that they made the deal with ESPN.

Regarding the UFC’s net worth, Dana White said:

“When you think about it we haven’t even scratched the surface yet of how big this thing can be. We just did a TV deal with ESPN for $1.5 billion for five years. Now the company is worth $7 billion.

Obviously this ESPN deal is going to be massive for us, expose us to millions of people just here in the U.S. that haven’t been exposed to the UFC. We’re going to continue to go into markets we haven’t been, we’re going to continue to find the best talent in the world. I love to find up-and-coming talent. I love to find the next guy or girl. Continue to build the sport. That’s it. That’s my focus. It’s not rocket science, it’s nothing crazy. Just continue to do what we do and get bigger and bigger.”

You can check out the full interview below.

 
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