Monday Night RAW will end at exactly 11 PM this week onwards. WWE initially had started to overrun after 11 PM in order to beat WCW Nitro during the Monday Night Wars. Except they still continued it even after that, especially when RAW became 3 hours long.
On Wrestling Observer Live, Bryan Alvarez mentioned what WWE’s strategy for removing the overrun will be, in order to increase ratings in the third hour. This is what he said:
“A lot of people probably give up on Raw in the 3rd hour and there probably is a bump for the overrun where people come back to find out what’s happening at the end of the show. That I’m sure is great but then they go to what’s on USA Network next and I’m sure those people don’t stick around.”
“My theory about is they figure that, ‘If we get rid of this overrun everybody will know you’ve got to watch in the 3rd hour to find out what’s going on at the end of the show and that will help bump up the 3rd-hour rating. That’s the only thing I can figure.”
“There hasn’t been a reason for a Raw overrun in I don’t know how long, like 18 years […] Once Nitro ended, what’s the point of going long? There is no point in going long.”
We will have to wait and see if this strategy proves successful or not.
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h/t to Ringside News for the transcription.
