The New Day has become one of the most successful, and marketable, stables in the history of the WWE. They are the longest reigning tag team champions in WWE. Their merchandise sales are also amazing. They will be remembered as one of the best tag teams ever.
However, that almost didn’t happen. In a recent appearance on Corridor Digital’s Corridor Cast, Woods talked about his frustrations with WWE, especially being stuck in 2010 with no direction. Eventually he pitched the idea of The New Day to Kofi Kingston and Big E and bet his entire career on it.
”I approached E and Kofi and said ‘Hey, I’ve got an idea, I want to do this.’ Kofi, obviously, already established. One of the most decorated humans to ever come through the WWE. E had just come off, I think, Intercontinental Champion, and I hadn’t done anything but been beat up by a ton of people.
And so, my thought was, ‘I have this idea for this group, I wanna try it out. If it doesn’t work and it just fails, that’s on me, and I shouldn’t be here, because that didn’t work. That would prove to me that I don’t know what I’m doing. I should go use my degree. I should start working with other psychologists and talk to people about their problems.”
The New Day was not a hit in the beginning since they barely got a reaction from the fans. The idea was for a heel faction and WWE didn’t believe it’d work as fans couldn’t boo Kingston. So Woods bet his career on the fans booing Kingston in a month, to Vince McMahon.
”We went to Vince McMahon and I was like, ‘If you give me a microphone four weeks in a row, I guarantee you they will boo Kofi Kingston.’ And he was like, ‘You really believe in this that much?’
I said, ‘Yes I do. I believe that I can do it.’ He goes, ‘Four weeks? And if you don’t do it in four weeks, what happens?’
‘If I don’t do it in four weeks, you’ve got sixty dudes in developmental that deserve this spot more than I do.’ He said, ‘So, I can send you home and get rid of you.’ I was like, ‘You should if I can’t do it. If I can’t make good on this, then I don’t deserve to be here.”
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