Bruce Prichard will be coming back to work directly under Vince McMahon in a major creative role in WWE. McMahon has his own reasons for re-hiring him.
During Wrestling Observer Radio, Dave Meltzer discussed why Vince McMahon decided to hire him again. Vince McMahon wants to make the company as great as it used to be.
“The Bruce [Prichard] thing is so interesting though. Again, Bruce is really knowledgeable about his era of wrestling, you know, he really is. He’s been around for a long time. Obviously, he knows how to talk to Vince.”
“It really shows to me bringing Bruce back shows Vince is looking for the past. I’m not saying that Bruce is outdated. I’m saying that Vince is — you can obviously see and it’s not a secret that Vince is frustrated about the attendance. He’s not frustrated about the company. The company’s doing phenomenal. I couldn’t be doing better, it’s doing the best it has in history, but as far as getting, you know, connecting with the fans it’s really not in a terrible level because if you go back to 1993-95, that period it was so much worse.”
“People will compare it to WCW, this isn’t even — there’s stuff that doesn’t hit, but this isn’t close to WCW even though RAW is a chore, it is a real chore to watch every week.”
“So Vince is looking and I think there’s a thing with older people that you — and it’s a trap — because when things aren’t going good you start thinking, ‘We need to do it like we used to do it when they were doing good.’ There are lessons from that period.”
“I think he’s just looking for… Vince has his own ideas and even though you change with the times and get new ideas, he hasn’t changed like Triple H has.”
We will have to wait and see how things will change with Bruce Prichard being back.
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h/t to Ringside News for the transcription.
