As fans of the WWE seem to be more disinterested than ever in their product, mainstream media has latched on like never before. WWE is a legitimate company and the only wrestling company traded on the New York Stock Exchange.
Now WWE can add “business practices taught in one of America’s most prestigious universities” to their list of mainstream accomplishments.
WWE.com posted earlier today that Harvard Business School will teach a case study on WWE.
The prestigious Harvard Business School is offering a case study on WWE as part Anita Elberse’s course “The Business of Entertainment, Media and Sports,” beginning this fall. The course will enroll 180 MBA students in their second year and will also examine other major sports and entertainment brands like The Walt Disney Studios, NBCUniversal, Nike and personalities such as former WWE Champion Dwayne “The Rock” Johnson, LeBron James and more.
WWE.com
The course will explore factors that drive sustained success for organizations and individuals in sports and entertainment; understand how companies can diversify beyond their core business to create engagement and value for fans and other stakeholders; and how business can best pursue contracts with star talent.
The course begins in time for the fall semester.
Triple H also commented on this achievement on Twitter.
Professor Anita Elberse commented on her excitement.
Harvard Business School retweeted a tweet from WWE’s Public Relations Twitter account as well.
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