WWE Opening New “Talent Brand Management” Division Which Will Oversee Superstars Social Media

Social Media has become a huge part of today’s society, and a main marketing tool for promoting your brand. WWE Superstars are no different as they use social media all the time, sometimes this can cause problems, and it had previously been reported that WWE Superstars were going to have their social media accounts closely monitored.

In the latest issue of the Wrestling Observer Newsletter it was reported that WWE is taking actions which confirms Brad Shepard’s original report from last month. It was noted that WWE is now opening a new “Talent Brand Management” department.

The purpose of WWE’s new Talent Brand Management department will be to directly oversee all branding, which would include social media, of talent on all platforms both with WWE and outside of WWE.

It was reported that the mission for this new Talent Brand Management department is to help establish “a clear identity for the individuals, grow their brands both inside and outside of WWE, manage external agencies, and parties representing WWE talent, establish ways to track growth, and establish new opportunities for talent.”

Currently WWE is still looking to fill the position of Vice President and Director to head up their new Talent Brand Management department. The person chosen for these roles will also report directly to WWE Chief Brand Officer Stephanie McMahon.

We will keep you updated if we hear anything more about WWE’s new division they are putting in place to manage “branding” for their Superstars.

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