Executive Director of WWE RAW and Smackdown Bruce Prichard recently appeared on Something to Wrestle, where he discussed WWE’s decision to create the popular DVD “The Self-Destruction of The Ultimate Warrior”.
The DVD was considered to be a very good piece of work on the WWE Hall of Famer’s career, detailing the highs and lows of the Ultimate Warrior’s WWE run and how it came to an abrupt end.
Here is what Bruce had to say:
“You never say never in this business, so when you look at things like that, that a lot of times are done almost in a knee-jerk reaction. This was not done in a knee-jerk reaction. This was discussed because so many times – I don’t know that there was a more polarizing person than Jim Hellwig and The Ultimate Warrior that you had to think public perception and with all the lawsuits and everything that were going on, that it lent itself to something like that. What I mean by that is – to first answer you’re question, would I want to take it back? Yeah, probably so. Again, perception and your presentation of a character and what you have worldwide for so long, it becomes ‘Well, wait a minute, you told us way back here that this was this great, great guy and he was The Ultimate Warrior and he was this, and now you’re telling us he wasn’t that good.’
“It wasn’t The Ultimate Warrior that was really being deconstructed, it was Jim Hellwig. That’s who people were talking about as far as doing business with him and things of that nature. I think that hindsight being 20/20 when you look at it in 2020, that it was the best thing to do. But it was done, it was put out there as sort of a public service announcement more than anything I guess to say ‘OK, here’s the guy we presented but he’s the guy he was.’ We’re an entertainment company, and we create characters, and we portray characters in a certain way. So, I think it’s best to portray them in the most positive way that you can. If I had to do it all over again, and I wasn’t a part of it as far as that decision, but I think if we had to do it all over again……maybe not do that.”
The Ultimate Warrior is one of the most popular and iconic WWE Superstars of all time, beloved by fans around the world. However his tenure with WWE did not end well and he would end up leaving the company on bad terms in 1992, he made a brief return in 1996 but that too ended badly. He finally made his WWE return, being inducted into the WWE hall of fame in 2014, but he would sadly pass away just a few months later.
His wife Dana Warrior continues to work with WWE, and Warriors’ memory is now honoured every year, when WWE and Dana give out the ‘Warrior Award’ to an inspirational WWE fan who has overcome adversity in their life.
(H/T to 411Mania.)
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