One of the major stories about Bad Bunny’s WWE arrival is his merchandise sales. He’s become the number one merchandise mover in the company in 2021 and his entire Bad Bunny line for the company has completely sold out. That’s the kind of news that leads a lot of people to believe we’ll see more merchandise featuring him sooner than later in the WWE.
If you need to compare that to the current stars and with more hard evidence of the power of his brand, Fightful Select has pulled some interesting numbers they’ve revealed. Bad Bunny had the top selling item in the men’s, women’s, youth, and hoodie’s section of the shop, with his merchandise sales over $500,000 with the only WWE Superstar to come close to his numbers is Roman Reigns.
At the time we got the information, the only other person in the top five was Roman Reigns. Even then, the #5 spot did about 65 percent of the sales of the number four seller, and less than five percent of the top seller. To say that Bad Bunny was a big success is an understatement.
This is a huge revelation. Bad Bunny outsold the company’s top star in merchandise sales and brought in over half a million dollars in just a couple of weeks. That is major proof his brand is going to be big for the WWE on the road to WrestleMania, and you can believe they’ll make use of it.
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