Triple H Touts NXT’s Success On Wednesday Nights Despite Losing Ratings War
Wednesday’s Night one of NXT TakeOver: Stand and Deliver will be NXT’s last time on Wednesday nights on the USA network. The black and gold brand is leaving the Wednesday night head to head with AEW Dynamite with a bang, presenting the first night of a two night show.
On a media call discussing this week’s Takeover, Triple H was asked about his thoughts on NXT’s performance on Wednesday nights. Despite often losing the ratings war, Triple H put over their time on Wednesdays as successful and put over everything the brand did upon moving to the USA Network.
“Very successful. For me, we went from a very small platform of the [WWE] Network with a lot of buzz outside of it to jumping to USA from one hour to two hours from pre-tape to live to everything in between. Talent call-ups, and talent blooming, and injuries and pandemics, you name it. In the course of that period of time, I’m incredibly proud and happy with what we’ve done with the brand, and the the opportunity is right now.”
“What we first did, it was about maintenance of a consistent time slot, day of the week and time so that people could find what they were used to finding, even in that smaller group. Now we’ve established a consistent viewership. The viewership over the the period of time, I think it’s 850,000 a week. Obviously, we just renewed a multi-year deal. The network is very happy. The ability to jump to Peacock and have more visibility for our larger tentpole events, our TakeOvers, and be able to create more interest in the product in that manner, it’s all for the right reasons.”
“The Tuesday lead in from Monday night at a promotion from Monday night to Tuesday is going to be great for us. It’s all good, and to be honest, if you would have asked me a year and a half or whatever it was, ‘Hey, how would you see this going?’ I would see it going about what it is now. The ability to establish a fan base and then decide the best place to put it but establishing that fan base in the consistent time slot was where it was at.”
NXT is remaining on USA despite concerns it could be moved strictly to Peacock initially and hopefully they’ll get a true glimpse of their audience with having no direct competition. Wrestling fans will have quite a bit to look forward to when they now have three straight days of prime time wrestling to enjoy.
thanks to Wrestling Inc. for the quote
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