Eric Bischoff Feels Bad Bunny Has Set An Example For How Celebrities Can Enter The Pro Wrestling World
There were a lot of fans who allegedly had no idea who Bad Bunny was when he was slated to perform at the Royal Rumble this year. Well thanks to his performance of his track “Booker T” and his performance at WrestleMania 37, they sure know who he is now.
Bunny’s popularity is massive globally, even if it didn’t directly translate to WWE fans. Similar to that, not everyone knew who Logan Paul was when they booked him for WrestleMania. However, Eric Bischoff thinks that like the rest of the entertainment industry, the WWE is adapting and taking advantage of booking people with huge social media followings to put more eyes on their product. He talked more about this on his 83 Weeks podcast, and he feels that Bad Bunny may have set a standard for how celebrities interact with the world of the WWE going forward.
“If you’re a young talent and you don’t mind getting physical, like Jake Paul, like Logan Paul, like Bad Bunny, and there are others and there will be even more. Once those individuals in their teens realize, ‘Hey if I leverage my social media following into an opportunity to have a great performance like Bad Bunny did, I think Bad Bunny kind of — in a way he took advantage of that opportunity at WrestleMania and leveraged that opportunity to increase his fanbase and reach an audience that he might not have otherwise reached and do it so successfully. That is a model that other people will try to follow. There will be more and more people that are going to be going, ‘Hey, Bruce Prichard, Vince McMahon, over here. I’ve got 18 million followers. I’ve got 20. I’ve got 15,’ whatever the number is, and will really commit like Bad Bunny did.”
“Bad Bunny created the template for celebrity, non-wrestling performers to step into that world and do it successfully. Not just as stunt cast, not just showing up and standing in the ring corner, waving on, maybe grabbing somebody’s leg and getting briefly involved in a match. I’m talking about celebrities and influencers, and I think there’s a difference in some respects. But I think Bad Bunny created a template and a formula that other people are going to use and WWE, and probably AEW, are going to learn how to exploit in the best way possible. I don’t think it’s a fad, I think you’re going to see more and more of it.”
Bad Bunny got rave reviews for his work with the WWE and earned the respect of the WWE locker room and their fans with his performance. If his appearance sets the stage for more in a similar vein, it can only be a good thing for all parties involved.
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