WWE has more trademarks than they know what to do with. It seems that the company has added a new trademark to add to the list.
The company has registered to trademark “WWE Day 1” on August 19th. It is not known at this time what the company is using this trademark for but it is filed under the “computer software” category.
The filing also mentions”software for the creation of mobile internet applications and client interfaces; downloadable mobile applications for the streaming of audio and video content.” There are many applications for their new trademark filing and they want to cover all the bases.
Along with filing this trademark for computer software, WWE also left the door open for merchandising purposes. Those merchandising possibilities include, “clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear.” They also left the door open for Halloween costumes with this filing.
The uses of the trademark are not known but if we think we know the company as well as we do then the end game will be more revenue.