WWE have made their intentions known with their latest campaign for advertisers and they will have a strong showing at Fox and NCBU’s upfront presentations.
This will be the first time since 2019 that the presentations have been held in person WWE Raw Women’s Champion Bianca Belair and The Miz are both slated to speak at the NBCU’s presentation. At Fox’s event, Universal Champion Roman Reigns and Charlotte Flair will be in attendance.
Speaking with Deadline, Stephanie McMahon revealed the advantage WWE had over traditional sports:
“It’s like athletic theater. It’s the story, that’s why you care …. You’re swept up in the storylines. We can script the buzzer-beater moments, we can script the Hail Marys. We have a leg up on sports. … You may object to what we do, but you’re never going to be bored,”
“When brands deal with us, they just deal with us. We create something together,”
Stephanie McMahon To Deadline
The events will hopefully lead to more money pumped into the pro wrestling industry for advertisers. That is if they are convinced by WWE and their talent of the potential for advertising in the business.
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