Since both the WWE and Universal championships were unified, we have seen Roman Reigns on both shows repeatedly. Since The Usos won the Unified Tag Titles they have also been crossing brands. This has led to many fans questioning what is the point in having a brand split anymore if the rosters crossover as much as they are.
Dave Meltzer noted in the latest Wrestling Observer Newsletter that the crossovers will continue. Fans will still regularly see stars from the blue and red brands appearing on both shows.
“Even though the company is filled with talented guys, with them focusing on seemingly fewer and fewer people, there is more and more Raw/Smackdown crossover. The brand split from an official standpoint is not ending, but obviously Smackdown talent will be appearing on Raw and the other way around all the time, and with no silly explanations anymore — brand split is not officially ending despite breaking it on a weekly basis.”
Wrestling Observer Newsletter
Clearly WWE have no plans to end the brand split anytime soon, despite the titles unified on both brands. There have also been calls for the Intercontinental and United States Championships also.
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