WrestleMania 38 appears to be an incredible success.
Earlier this year, WWE put on the most stupendous WrestleMania of all time. Spread over two nights in Dallas, Texas, night one was main evented with Kevin Owens vs Stone Cold Steve Austin with night two featuring a champion vs champion winner take all match between Brock Lesnar and Roman Reigns.
WWE put out a press release touting the success of WrestleMania 38 in the Dallas area, saying the two-night event generated $206 million for the region.
STAMFORD, Conn.–(BUSINESS WIRE)– WWE (NYSE: WWE), Dallas Mayor Eric Johnson and Arlington Mayor Jim Ross today announced that WrestleMania generated $206.5 million in economic impact for the Dallas/Arlington region this past April, according to a study conducted by the Enigma Research Corporation. This marks a new company record and the first time in history that WrestleMania has generated more than $200 million in economic impact.
WRESTLEMANIA GENERATES $206 MILLION FOR DALLAS/ARLINGTON REGION (Photo: Business Wire)
Over the past 12 years, WrestleManiahas generated more than $1 billion in cumulative economic impact for the cities that have hosted the event. WrestleMania also generated approximately $24.8 million in federal, state and local taxes.
“On behalf of the Jones family and the entire Dallas Cowboys organization, we congratulate WWE on their milestone success of WrestleMania at AT&T Stadium,” said Dallas Cowboys Chief Brand Officer Charlotte Jones. “We were honored to partner with WWE and their Superstars to give back to the community in a multitude of ways during WrestleMania Week.”
“On behalf of the city of Arlington, we congratulate WWE and their fans for surpassing $200 million in economic impact for the first time in WrestleMania history,” said Arlington Mayor Jim Ross. “We are glad to have shared this success and look forward to the opportunity for AT&T Stadium to host a future WrestleMania.”
“We are thrilled that WrestleMania’s return to full capacity generated stupendous record results for our partners in Dallas and Arlington, showcasing the continued growth for WWE’s largest annual celebration,” said WWE Executive Vice President of Special Events John P. Saboor. “This success would not have been possible without the tireless support of Mayor Johnson, Mayor Ross, Charlotte Jones and the entire Jones family, the Dallas Cowboys organization, Dallas Sports Commission, American Airlines Center and the rest of our public and private sector partners throughout the region. We now turn our focus to next year’s WrestleMania in Hollywood.”
A capacity crowd of 156,352 fans from all 50 states and 53 countries attended WWE’s pop-culture extravaganza over the course of two nights this past April, making it the highest-grossing and most-attended event in WWE history.
Next year, WrestleMania will take place Saturday, April 1 and Sunday, April 2 live from SoFi Stadium in Los Angeles. The event will stream live exclusively on Peacock in the United States and WWE Network everywhere else. Ticket information will be forthcoming.
WWE Statement on WrestleMania 38 earnings.
Time will tell when the WWE will head back to Texas for another WrestleMania, but if they do the state will be more than happy to once again host the WWE spectacular.
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