Bray Wyatt Currently Viewed Internally As SmackDown’s Top Babyface, Has Been Top Merchandise Seller Since Return

Bray Wyatt has the whole world in his hands.

Since his eventful return at WWE Extreme Rules, Bray Wyatt has been the talk of the pro wrestling world. That has translated well internally as it appears WWE are treating him as one of the biggest stars on their roster.

PWInsider.com have reported some new internal information on Wyatt, including how he has been pulling in merchandise for the promotion since his return.

WWE has internally slotted Bray Wyatt as the top babyface for the Smackdown brand, PWInsider.com has confirmed.  Drew McIntyre is currently slotted as the second on that list.

WWE has been absolutely thrilled with the rollout of the Wyatt return as he’s been the company’s top merchandise seller in recent weeks.  There are plans to roll out additional Wyatt merchandise including plush versions of the Firefly Funhouse characters.

The company is especially happy with the buzz from all the interactive “White Rabbit” material leading to Bray’s return and will be looking to do similar content in future storylines, even for others beyond Bray Wyatt if and when the time is right and it fits a storyline.  There were a number of people who pushed for such content in the past but it was never authorized under the old regime, but until the Paul Levesque vision for creative, that has changed.

PWInsider.com

Wyatt cut a promo on Friday’s SmackDown where he said he would “Follow the circle”. Time will tell what this will mean for the rest of the SmackDown roster.

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