The deal for Endeavor to purchase WWE began at the beginning of March.
Endeavor have bought WWE, and will be running both WWE and UFC under the same umbrella. The sale to the sports giant was surprising to many fans, but it appears the deal came through quite quickly.
Speaking to Puck, Endeavor COO Mark Shapiro explained how he found out the deal had been completed and revealed when Endeavor had made their bid for WWE.
“Anything from H.R. to finance to legal to communications production to distribution and marketing,” Shapiro said. “Across every area, you’re going to find cost synergies; you’re going to integrate and ultimately highlight and appoint the best and brightest teams.”
“There’s no question that when Nick (Khan) goes in to renew his domestic deals, having us at the table, with our relationships and our portfolio of assets, will be helpful in the process,”
Mark Shapiro
Endeavor plan to run WWE similarly to how they run the UFC, and will likely look to cut costs whereever they can after this deal and the expected merger.
Time will tell how this deal will work out for all involved.
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