Tony Khan Booked AEW All In And All Out On Back To Back Weekends To Take Advantage Of Two Holiday Weekends
Tony Khan explains why he booked All In and All Out on back to back weekends.
According to WrestleTix, AEW All In is currently at over 80,846 tickets distributed. This would be a new record for a wrestling event. The previous record was set at WWE WrestleMania 32 with 80,709 tickets accounted for at the turnstiles. AEW All In is set for August 27 at Wembley Stadium in London, England.
The show is the most anticipated in the history of the promotion and will feature several of the top names in the promotion. However, not everyone will make the PPV on Sunday, as even with AEW’s tendency to have long PPV’s, there is only so much room to go around on the card. This is an attribute to how successful AEW has been under Tony Khan’s direction.
Meanwhile, AEW All Out will be held in Chicago just one week from now, a booking decision that has left many fans and members of the industry confused. Fortunately, Tony Khan has an explanation.
During an interview with the Hollywood Reporter, Tony Khan clarified that this strategic placement was intentional, aiming to have a pay-per-view during a three-day weekend in both the UK and the US in back to back weekends.
“It’s a fascinating setup that we have coming for fans with All In and All Out. The opportunity to do AEW All In at Wembley Stadium presented itself.”
“Wembley had the date available, it’s a bank holiday weekend, and it’s been the perfect storm of business success. It was the right date and the perfect location for AEW All In this Sunday at Wembley Stadium.”
“That perfect date also happened to be one week before the perfect date to do a pay-per-view in Chicago. It’s a three-day weekend in England for All In, and then it’s a three-day weekend in America for All Out.”
“That’s by design. That is really valuable live-event real estate in Wembley Stadium and that Labor Day weekend at United Center that we have for All Out.
“Both shows, as live events, are wildly profitable to begin with. People have asked if I’m crazy for doing pay-per-views on back-to-back weekends. But when you look at the ticket sales for the two events, we’ve already created huge profit margins for both events purely on ticket sales.
“And the pay-per-view is going to be the cherry on top of both events because we sold so many tickets to both events. So I believe the live-event real estate for those weekends is so valuable. And because those are such big live events, people are going to want to see them on TV, because those are the shows that sold a lot of tickets.
“The bank holiday weekend in England and the Labor Day weekend in Chicago, that’s really valuable pro wrestling real estate in terms of the box office that I had no intention of giving up.
“And when I booked the Wembley show, I knew that that meant I had to keep All Out in Chicago as well, because we have a great tradition there that I’m going to keep going forever.”
“The business case is really based on the live events. And I believe the pay-per-view sales will also be strong. But frankly, when you’re selling millions of dollars of tickets across two shows, then you’re in a great position to cover your business base.”
“The live event can help drive pay-per-view because clearly there’s a lot of interest in both shows – we have had 80,000 tickets distributed in England and over 10,000 tickets distributed in Chicago the following weekend.”
Tony khan
We will have to wait and see how lucrative AEW All In will be when it airs on Sunday evening from Wembley Stadium in London and if Warner Bros Discovery will continue to be happy with how the company continues to succeed.
H/T to Ringside News
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