On September 12, Endeavor’s purchase and merger of WWE and UFC was made official. With these changes comes a percentage of ownership.
ESPN‘s Marc Raimondi had the following to say in this article:
Endeavor will own 51% of the new company and WWE shareholders will own 49% of it. TKO has a valuation of $21.4 billion and will serve “more than one billion young and diverse fans, reaching viewers in 180 countries, and producing more than 350 annual live events,” according to a release. TKO will use Endeavor’s expertise in “domestic and international media rights, ticket sales and yield optimization, event operations, global partnerships, licensing, and premium hospitality to drive revenue growth.”
– Marc Raimondi, ESPN
This acquisition brings the popular brands popularized by Vince McMahon Jr and Dana White together under their financial umbrella. Both men have ran their respective companies to heights that saw them become influential in the world of promoting combat sports.
