With UFC and WWE under the same banner following Endeavor’s acquisition of both companies, there is an increased likelihood that the worlds of professional wrestling and mixed-martial arts could also merge.
In Marc Raimondi‘s ESPN report, UFC’s senior executive vice president and chief operating officer Lawrence Epstein had the following to say:
“Where we want to get is where every UFC fan is a WWE fan and every WWE fan is a UFC fan.”
“We’ve always thought there was just incredible opportunity to sort of roll up these two great brands and great organizations in the combat sports space. We were a little bit early in our thinking on this thing. And of course, it’s really exciting and really a dream come true to have this come together.”
– Lawrence Epstein
The potential for crossover between company talents is a viable one, certainly. Former UFC champions have stepped into the squared circle in the past in some form or another, such as Brock Lesnar, Ronda Rousey, and Daniel Cormier, the latter of which stood in attendance at the stock exchange on September 12 with company executives as the merger was made official.
