Bruce Prichard Says Michael Hayes Wanted Britney Spears To Perform At PPV During John Cena-Kevin Federline Rivalry

Michael Hayes pitched for Britney Spears to appear on WWE TV.

In the year 2006, a feud went down between Kevin Federline and then-WWE Champion John Cena. Federline attempted to be a rapper during his relationship with Britney Spears and that led to a rivalry between him and the leader of the Cenation.

In a conversation on Something To Wrestle, Bruce Prichard recalled a moment when Michael Hayes wanted to pitch for Britney Spears to appear at a PPV and perform a song during the rivalry between Cena and Federline.

“John was the biggest star and was going to get the most play out of it. When you take a look at Kevin Federline, who was in so many headlines and involved in so much controversy outside of our business, the only guy to rub him up against was John Cena. It was a way for fans to get behind Cena because if there was one person who was easier to hate than Cena, it was Kevin Federline. He didn’t know a whole lot about Kevin other than he was Britney’s husband at the time and very controversial. Who better? I don’t know that anybody else on the entire roster matched up. You go with the Michael Hayes philosophy of ‘Do you think Britney would come to see Kevin Federline with John Cena? We could get Britney and I can ask her if she can sing a song. That would be good for pay-per-view,” said Prichard.

Asked by Conrad Thompson if Hayes did indeed pitch Britney singing on pay-per-view, Prichard said, “Yeah. He just assumed she would travel with him and we could get Britney to do something. I wouldn’t be surprised, because I wasn’t in the office, I certainly wouldn’t be surprised if that was a pitch as well. ‘We could get Federline and Britney may come and it’s in the door to use Britney.’ Britney was the hottest thing going at the time. Wouldn’t shock me if that was the pitch.”

On the New Year’s Day edition of WWE Raw in 2007, Federline scored a victory over Cena with some help from Umaga and others. Spears never made an appearance on WWE TV throughout the rivalry.

h/t to Fightful for the transcription.

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