It looks like AEW are ready to make The Firm a highly profitable faction for the company.
The faction, brought together by Stokely Hathaway, functions as an aid to MJF while the members all having their own individual goals. The faction is made up of several underutilized stars in AEW, with Stokely being the stable’s mouthpiece.
AEW trademarked ‘The Firm’ on Friday, September 16. The trademark is listed for merchandise purposes and entertainment services. You can read the trademark filing below.
Mark For: THE FIRM trademark registration is intended to cover the categories of bandanas; Beanies; Hats; Shirts; Sweatshirts; T-shirts; Tank tops.
Entertainment services, namely, live appearances by a group or individual wrestlers; Entertainment services, namely, televised appearances by a group or individual wrestlers; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment in the nature of wrestling contests Entertainment services, namely, live appearances by a group or individual wrestlers; Entertainment services, namely, televised appearances by a group or individual wrestlers; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment in the nature of wrestling contests
AEW Trademark Filing
Time will tell what merchandise and other forms of media that AEW will look to use this trademark for. The faction will remain on retention for MJF and will only be together when Max needs them.
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