After more than a decade overseeing the resurgence of New Japan Pro-Wrestling, Bushiroad has officially announced that it will sell all of its shares in New Japan Pro-Wrestling to TV Asahi and CyberAgent.
The announcement was made through Bushiroad’s official corporate channels and marks the end of an era that began in 2012, when the company acquired NJPW during a pivotal point in the promotion’s history.
Bushiroad president Takaaki Kidani reflected positively on the company’s time with NJPW, describing the move as a transition into the next phase of growth for the promotion.
According to the statement, Bushiroad believes NJPW is now positioned to expand further through stronger digital initiatives, streaming opportunities, and broader global media strategies under the direction of TV Asahi and CyberAgent.
The company also highlighted the promotion’s recent success, including the January 4 Tokyo Dome event drawing 46,913 fans and becoming NJPW’s first Tokyo Dome sellout in 28 years.
Bushiroad framed the announcement as a successful completion of the rebuilding process that began over a decade ago. The statement emphasized the rise of a new generation of talent and described the sale as a “passing of the torch” moment for the company.
While the move will undoubtedly generate discussion across the wrestling industry, the tone of the announcement did not indicate financial instability or operational concerns surrounding NJPW. Instead, Bushiroad presented the decision as a strategic move intended to position the promotion for continued expansion in the streaming and digital media landscape.
CyberAgent’s growing involvement in digital entertainment and streaming platforms could signal increased emphasis on international accessibility and multimedia distribution moving forward, while TV Asahi has maintained a longstanding relationship with NJPW through broadcast partnerships.
Bushiroad’s acquisition of NJPW in 2012 is widely viewed as one of the most important turning points in modern Japanese professional wrestling. During that stretch, the company helped oversee NJPW’s international expansion, streaming growth, and rise back into global prominence.
Now, after 14 years, ownership of one of wrestling’s most influential promotions is entering a new chapter.
【お知らせ】
本日、当社連結子会社である新日本プロレスリングの当社保有株式の譲渡について開示いたしました。
14年間共に歩んだ新日本プロレスリングの未来へ、代表の木谷高明からのメッセージ、および適時開示の詳細（特別利益の計上等）は下記URLよりご覧いただけます。https://t.co/9sqodSdiMr— ブシロード公式 (@bushi_PR) May 27, 2026
We will keep you updated here at Bodyslam.net as more information about Bushirod’s sale of New Japan Pro Wrestling to CyberAgent and TV Asahi becomes known.
