Cathy Kelley pitches the idea of TikTok influencing storylines.
Over the past few years, WWE in particular have stepped up how they build to matches and events through the assistance of social media. This has included WWE having a presence on each major platform as well as issuing digital exclusives before after and during their programming.
Speaking to Ryan Satin on Out of Character, Cathy discussed using social platforms to keep telling stories in WWE.
“I mean that was always — when I was working with digital in a bigger capacity, I thought that there was this opportunity, even though we have hours of television time, there’s so many stories that can be told elsewhere and TikTok seemed like, it was just the easy avenue to tell those stories. I still think that’s something WWE can do in the future, stories can start in a digital exclusive. They do a great job at utilizing Twitter, utilizing social media to create matches and start feuds but there is still such an untapped side to all of that,”
Cathy Kelley
Recently, WWE showed digital exclusive footage of Shinsuke Nakamura attacking Seth Rollins after WWE Payback.
Perhaps this will lead to a possible revival of Tout.
H/T to Fightful
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