Kevin Nash: Budweiser Had Interest In Sponsoring The WWE In 1995, But Vince McMahon Shut It Down Immediately

Budweiser was almost a sponsor for the WWE.

In 1995, Kevin Nash (Known at the time as Diesel) was the WWF World Champion and a huge star. The WWF (at the time) was looking to compete with WCW who were looking up make the jump so that they could be a competitor to the product that Vince McMahon brought to the table.

In a conversation on the Kliq This podcast. Nash recalls a moment when he was in talks with Budweiser and that they wanted to sponsor him until the boss told him no.

“When I was champion, I went down to the Super Bowl, and I met a couple of pretty high-ups with Anheuser Busch. We went to the Maxim party and we drank, I think it was the Playboy wet and wild party back then, whatever it was. I had these guys interested in putting the Budweiser emblem on the turnbuckles at pay-per-views. Just pay-per-views. Not Raw, just the pay-per-view, something people were buying anyway. I knew what production was costing. They were talking around $200K. I brought it back. I brought it right to Vince and he says, ‘No, we’re competing with Disney.’ This was 95. Jump forward to 97 and they’re trying everything they can to get a fucking beer sponsor with Steve [Steve Austin],” said Nash.

It was announced that WWE and Logan Paul agreed to Paul’s PRIME energy drink to become the first-ever center logo in the WWE for every PLE going forward.

h/t from Fightful.

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