In a statement, WWE announced a multi-platform partnership that names Constellation’s Victoria beer the “Official Beer of SummerSlam” in 2021
Rene Ramos, Vice President of Field, Lifestyle and Experiential Marketing at Constellation Brands spoke
We are thrilled to feature multiple brands from our beer portfolio with this WWE partnership, including a dedicated activation with Victoria beer. Victoria consumers are huge fans of WWE action and its Superstars so we can’t wait to be a part of SummerSlam and other activations throughout the year
Followed by a comment from John Brody, WWE Executive Vice President, Global Head of Sales & Partnerships
We are proud to partner with Constellation Brands to connect the WWE Universe with three marquee brands, Victoria, Corona and Modelo. This integrated partnership will provide Constellation Brands the opportunity to leverage the personalities of our larger-than-life Superstars, the massive appeal of SummerSlam, and the incomparable reach of the WWE brand.
The full press release from WWE can be seen here
In 2017 Modelo, as mentioned above, signed a multi-million dollar deal to become the official sponsor of UFC. Constellation Brands seems to be cornering the market in combat sports
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