WWE has been filing for numerous trademarks recently, as the company has filed trademarks for Superstars like Roman Reigns, Randy Orton, Charlotte Flair, Alexa Bliss, and even Dean Ambrose. Looks like we can add another trademark to the list of WWE’s recent filings.
On October 8th, WWE filed a trademark for “Cenation.” WWE has applied for the trademark for what appears to be merchandise and other promotional purposes.
A search for “Cenation” on the United States Patent And Trademark website brings up the following results.
| Word Mark | CENATION |
| Goods and Services | IC 016. US 002 005 022 023 029 037 038 050. G & S: Cardboard and paper hangtags; packaging, namely, blister cards; paper for wrapping and packaging; collector albums for sticker collectables; stickers; sticker albums; collectable photos; photo albums; photographs; framed pictures; labels, namely, printed paper labels; folders; paper place mats, paper table mats, paper napkins; paper tablecloths; paper table linens; paper lunch bags; postcards; greeting cards; pictures; calendars; posters; decals; temporary tattoo transfers; trading cards; brochures, magazines and newspapers concerning sports entertainment; coloring books; children’s activity books; souvenir programs concerning sports entertainment; books concerning sports entertainment; books featuring pictorial biographies; comic books; picture books; book covers; paper book markers; notebooks; memo pads; note pads; date books; address books; agenda books; markers; pens; pencils; calendars; pencil sharpeners; pencil cases; rubber stamps; stamp pads; chalks; paper banners; printed paper signs for doors; drawing rulers; erasers, rubber erasers, chalk erasers, blackboard erasers; bumper stickers; window decals; lithographs; paper party bags; paper party favors; stencils for tracing designs onto paper; paper gift wrap; paper cake decorations; paper; stationery; indoor ornaments of paper |
| Standard Characters Claimed | |
| Mark Drawing Code | (4) STANDARD CHARACTER MARK |
| Serial Number | 90242264 |
| Filing Date | October 8, 2020 |
| Current Basis | 1B |
| Original Filing Basis | 1B |
| Owner | (APPLICANT) World Wrestling Entertainment, Inc. CORPORATION DELAWARE 1241 East Main Street Stamford CONNECTICUT 06902 |
| Attorney of Record | Lauren A. Dienes-Middlen |
| Type of Mark | TRADEMARK |
| Register | PRINCIPAL |
| Live/Dead Indicator | LIVE |
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