New Multi-Year Trading Card Deal Between WWE And Panini Reported To Be Worth Low Eight-Figures

Earlier this week a new trading card partnership between WWE and Panini was announced.

According to a report from the SporticoU newsletter, the multi-year deal between Panini and WWE is said to be worth somewhere in the low eight-figures. It was also stated that the new deal with Panini is worth more than three times the average annual value of the current, and soon to be expiring deal WWE has with Topps.

“WWE (NYSE: WWE) and The Panini Group announced a multi-year deal yesterday that will make the officially licensed collectibles company the exclusive trading card and collectible sticker partner of the sports entertainment company come Q1 2022. A source familiar with the deal tells JohnWallStreet the low eight-figure pact is worth more than three times the average annual value of WWE’s expiring agreement with Topps. The price increase is indicative of a red-hot trading card market and the leverage WWE held in negotiations. But its decision to leave Topps, a longtime partner, for what is believed to be a short-term deal with Panini is reflective of the rapidly evolving business. Dibbs CEO and co-founder Evan Vandenberg said, “The American sports trading card market will essentially be in Fanatics’ hands in five years.” That leaves Panini (which maintains a presence in more than 120 markets) and Topps (decidedly more U.S.-focused) to adapt and battle it out for “global sports and entertainment IP like F1, soccer, esports and other rapidly growing trading card categories.” “

The new partnership between WWE and Panini will begin in the first quarter of 2022. During the first year, Panini plans to release multiple trading card products, the first release will be the 2022 WWE Prizm line, which will coincide with the building surrounding WrestleMania 38.

 
 

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